The bottled water industry is flooded with companies who sell basically the same thing, and it has proven to be lucrative for a few in particular. Now, however, there is a new breed of water company who is beginning to rise to the top. Waiakea water has managed to carve a niche for themselves in the $100 billion industry. The threat of pollution and hidden additives in the water supply has prompted millions of people to regularly invest in bottled water. Waiakea water has a bit of a different take on plain old bottled water. This Hawaiian based company bottles and sells actual volcanic water that is filtered through thousands of feet of volcanic rock from the Mauna Loa volcano. Not only does the idea of volcanic water create a buzz, but the whole philosophy of the company is in line with important issues today, which is catching the attention of consumers all over the world.
Waiakea water creator Ryan Emmons was able to notice a niche in the market that he could fill with his idea for a healthier, more environmentally conscious water product. He wanted the company to be able to create sustainable products that did not have a negative impact on the environment.
Ryan says that breaking into the business was tough because no one would give him an opportunity because he is only 22 years of age. Most of the professionals in the industry are around the age of 50. Despite the disadvantage, Ryan has managed to see growth in excess of 4000% since the creation of the company in 2012.
Waiakea water not only is socially responsible and great tasting, it is also incredibly good for your health. It has a variety of naturally occurring minerals from the volcano such as calcium, magnesium, and potassium. These elements work in your body to assist in the production of nails, bones, hair, and skin. The company has plenty to offer customers who want a little something extra from the other everyday waters currently on the market.